Global Ithaca: PROMISE AND PROFIT

3/29/99


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Table of Contents

Global Ithaca: PROMISE AND PROFIT

Too Much Value Chasing Too Little Market...

Three Cases...

USE IT OR LOSE IT

Study Your Customer, Re-Conceptualize your Market

PAYOFF

Benefits Review

GlobalIthaca

Author: Tom Hanna

Email: tph3@cornell.edu

Home Page: http://www.ithaca.ny.us/Events/NTC99/